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Social media: Bogeyman or best marketing tool ever?

Many dentists are terrified of social media because they feel that opening themselves up to social networking makes them vulnerable to a negative review at the hands of a disgruntled or unreasonable patient. But by refusing to participate, they do not actually prevent any possibility of that happening and they deprive themselves of one of the most powerful and relevant tools in existence.

The key to prospering in today’s rapidly changing market is to harness the power of social media rather than being intimidated by it. If you participate, you can manage and control the available information. By doing so, you can increase your practice’s positive visibility in the community.

Here are six very good reasons why you should stop ignoring social media and instead make it your workhorse:

1. You exist in the same space as your patients.

2. You become more than a Web address.

3. You can connect with your patients directly using their preferred mode of communication.

4. You can create a community that supports you and encouragse others to trust you. This leads to prequalified new patients.

5. You can answer questions and address issues that arise. These issues, by the way, will exist and surface even if you are hiding your head in the sand.

6. You can manage your reputation.

That last point is perhaps the most important. Rare is the practice that has zero negative reviews. But if you position yourself correctly, you will be more than able to take control of the situation and minimize any potential damage. In fact, you just might be able to turn dross into gold!

There are four steps to take when it comes to managing your online reputation:

First, you have to expect that people will be talking about you (especially if you are marketing yourself properly), and that the talk simply cannot be positive all of the time. You cannot please every single person on any given day. People have been known to post bad reviews simply because they disliked the movie that was playing on the overhead television during their treatment.

Second, you need to learn from every bit of information that comes your way via social media — both the good and the bad. These are your patients, their families, and their friends. They are showing what they like and do not like about you. This is incredibly valuable data, and tells you when you hit the mark and in what areas you need to improve.

CLONLIFFE & BALLYBOUGH MATTERS | Homepage of Cllr Ray Mcadam

Works to increase the sewage capacity in the Clonliffe area have started on St. Joseph’s Avenue. These works are part of the flood prevention measures agreed upon following the bad flooding of August 2008. New piping has been recently laid on St. Joseph’s Avenue and works will continue for the next fortnight with the construction of new manholes given the number of sewage connections that meet on the avenue. The steel containers now located on Distillery Road have been moved there at the request of the Gardai. I know that residents are less than happy with this situation. However, I have been assured by the engineer in charge of these works, that the containers will be on site for no more than two weeks and

The need for greater gully and shore cleaning continues to be raised with me. In recent weeks, residents on a number of streets have asked me to arrange for the shores on their streets to be cleaned. Following these requests, the City Council has cleaned shores on:

Remaining shores could not be cleaned due to parked cars. If you are not satisfied with the level of cleaning on your own street, please call me on the mobile or drop me an email and I’ll make the necessary arrangements with the Drainage Division of the City Council.

Residents continue to question me about the number of derelict buildings on Ballybough Road . I recently sought an update from the City Council on the status of these properties. 22B Ballybough Road was entered on the Derelict Sites Register in 2009. While the Derelict Sites levy was paid for 2010, the Council’s Law Agent has been requested to initiate action in respect of the non-payment of the levy. The property owners of 23, 24 and 25 Ballybough Road have been informed of their responsibilities under the Derelict Sites Act. The unauthorised dumping has been referred to the Waste Management Section for clearing. The owners of the former garage premises at 20-22 Ballybough Road have been contacted about the small front wall and the litter in the yard. Should there be any derelict building or site on your street or avenue, please get in touch with me and I’ll follow upon your behalf with the Council.

Genres of digital documents

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Copyright in cyberspace, copyright and the global information infrastructure : Amsterdam, 4-9 June 1996

Proceedings of the Twenty-ninth International Conference on Very Large Databases, Berlin, Germany, 9-12 September, 2003