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Publishers low-key for 9/11 anniversary

The book world plans a low-key remembrance of the 10th anniversary of the Sept. 11 terrorist attacks.

Most of the works about the events will be reissues and updates of older works, from CBS News' "What We Saw" to Noam Chomsky's word-of-mouth best-seller "9/11." The output will not compare to the first anniversary, in 2002, when publishers released dozens of works and soon regretted it.

"A lot of the early books were rush jobs. There was so little perspective at the time," says Mark Tavani, executive editor of Ballantine Books, an imprint of Random House Inc.

"Publishers are being more careful now and that's a wise decision," says Patricia Bostelman, vice president of marketing for Barnes & Noble Inc., which plans small table displays for Sept. 11 books. "The books being published now seem to have a real sense of purpose -- preserving the memory and celebrating the heroes."

Tavani and other publishers say they were careful about which books, if any, to take on. They're skeptical about how many readers will be interested and whether they will be criticized for exploiting a tragedy. At Henry Holt and Co., publisher Stephen Rubin said he saw few proposals for 9/11 books because "people were worried about being in bad taste."

Holt will reissue "102 Minutes," by Jim Dwyer and Kevin Flynn," and plans a new release, "Unmeasured Strength," a memoir by 9/11 survivor Lauren Manning, whose body was severely burned by the attacks.

"I felt like I had to do this one," Rubin says of the Manning book. "It's a real honest to God book. It's not a picture book, not a memento. It's a raw, raw story."

The attacks and what led up to them have been chronicled thoroughly in the past decade, with a handful of books regarded as essential reading, including Steve Coll's "Ghost Wars" and Lawrence Wright's "The Looming Tower." The federal government produced one of the most widely read texts: "The 9/11 Commission Report," a surprise best-seller in 2004 that sold more than 1 million copies despite being available as a free download.

W.W. Norton, which released the authoritative edition of the 9/11 study, will reissue it this fall, with an update from commission executive director Philip Zelikow on the status of the report's recommendations. The publisher hopes to make news with "The Black Banners," by former FBI agent Ali H. Soufan, who interrogated numerous suspected terrorists and has criticized waterboarding and other harsh techniques.

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